PINMyer | AW17 Runway

Myer | AW17 Runway

  • 48Brutalist Columns
  • 125 Fashion Influencers
  • 1Iconic University
It's not fashion - it's love at first sight
It's not fashion - it's love at first sight

The opportunity to create a fashion event in a carpark is a rare thing. The Melbourne University South Lawn Carpark houses one of our favourite architectural icons, its’ cavernous arches and concrete columns created our adored brutalist scene for the Myer Autumn/Winter Launch.

Our fashion story and runway played out against glamorous dining tables layered with darker than dark florals, Waterford crystal and black on black settings.

Our rough landscape gentrified and made luxe by meters of deep, dramatic carpet. Tales told as models arrived by Tesla’s into the subterranean landscape.

Collaborators:
Commissioned by Myer In House Team
Event Management & Production by Rizer
Choreography & Music by Michael Boyd
Styling by Michael Azzolini
Floral by Cecilia Fox
Catering by French Saloon
Photography by Lucas Dawson