MECCAIsamaya Launch 2025

High impact artistry meets clinical skincare, Mecca welcomes Isamaya Ffrench, one of the world’s most thrilling creators and beauty innovators. ISAMAYA is set to revolutionise makeup routines with cutting-edge skin science and effortless artistry. Our designed scenography embodied Isamaya’s sleek and chic aesthetic, pierced florals, voyeuristic moving images, and scientific-like trays filled with stainless steel tools for food service. Waiters sliced gravlax with scalpels piled onto belinis with creme fraiche and smoked fish roe. Sea salt potato chips and tomorrow’s chocolate cake were sealed in cryovaced bags and dispensed to guests on exit. Australian makers Annie Paxton and Anna Varendorff provided one-off sculptural art pieces for the event.