MECCAMasterclass Series 2024
We at Gloss Creative were delighted to continue our long-standing partnership with MECCA, bringing the transformative Masterclass Series to Melbourne and Sydney—an illuminating moment celebrating beauty and self-expression.
This series embodied MECCA’s purpose of inspiring people to look, feel, and be their best. In Sydney, a larger-than-life display of mood boards, flashlights, and Polaroids transformed the space into a dynamic photographic studio, while in Melbourne, evolving projections bathed the room in bold colour, light, and texture, featuring personalised makeup demonstrations.
Guests explored curated beauty stations and experimented with premium products, while MECCA’s iconic road cases—housing over 1,000 beauty treasures—stood as playful installations of functionality and form.
The Masterclass Series: “A moment all your own.”
Collaborators
Commissioned by Mecca
Design by Gloss Creative
Roadcases by Stage One
Signage by Graphics at DXD
Lighting and Visuals by Pot Plant Productions
Photography by Marcel Aucar + Jay Patel











