Anthem to Abstraction

It releases you from expected physical realism and gives you the blank canvas to express the emotive heart of your idea. Abstraction also helps you to avoid designing kitsch or naf scenography because it lets you play on a higher ground. Abstraction can guide you to create original and fresh views of repeated themes.
Dismiss the realistic, blur the physical lines where the walls, floors and ceiling meet, over take them with your design, remove all reference to everyday human scale and then mess with scale, make it super real, micro or hyper real but don’t make it physically understandable Now you have a chance to create a visual narrative that immerses and transports your viewer to another world, your audience are smart, they’ll get it, they’ll know your playing .

I’m obsessed with finding the visual and emotional essense of any concept expression we are working on and abstraction lets us play in a whole new playground.

Collage by Amanda Henderson