Profile

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Amanda HendersonFounder & Creative Director


Amanda desat

Amanda founded Gloss Creative in 2001 after working as the National VM Manager for Country Road and Sportsgirl respectively. Through her extensive experience and incredible portfolio, Amanda has mastered the art of creative renewal. With a talent for brand expression, she understands the style and tone of every project to deliver enduring visual impact.

She believes in having fun, in getting hands-on and in designing as if you don’t have to pay for it or install it. For her, any grand idea can be brought to life, you just have to start with a vision.

Want to know more about Amanda? Have a look at these links:

The Design Files – Extraordinary Routines – Amanda Henderson

The Design Files – Interview with Amanda Henderson

Yellowtrace – Interview with Amanda Henderson

Dann Event Hire – Interview with Amanda Henderson

About usWhat gets us up in the morning


Since 2001, we’ve defied the limitations of categorisation, providing creative direction and concept development to luxury and fashion markets.

We are leaders in the creation and installation of temporary scenes of enduring emotion. Our processes allow us the creative freedom to ensure visual originality and maximum impact, then we find a way to turn dreams into reality.

We begin with one or two simple ideas. Ideas that are strong enough to be brought to life with our signature style ‘Grand Simplicity’. From here we create ephemeral scenes that have a lasting visual and emotional impact on our audience.

We are truly multi-disciplinary in our approach. Through the eyes of visual merchandisers we’re able to see the world from a unique point of view and we broaden the possibilities of design through collaboration with inspiring creatives.

We specialise in immersive, socially shareable set designs for runways, retail environments, marquees, events, and weddings.

Next genOpportunity knocks


We believe in sharing our wealth of knowledge and experience with the up-and-comers of the industry. Through teaching others, we also learn and through collective brilliance the possibilities for design are limitless.

Gloss Creative has enjoyed a long alliance with RMIT VM and each year we welcome two students as interns into our creative studio to learn how the magic happens.

To find out more and apply, email:
hello@glosscreative.com.au.