Emporium Melbourne Hoarding Installation

“To Reimagine is to do something in a way that’s never been done before.”

We designed a temporary streetscape of commanding visual fiction in Little Bourke Street for Emporium Melbourne.

Redefining the traditional hoarding, the monumental 100metre long installation comprised of 10,000 scales in printed marble, gold, silver and grey embellishing the wall.  Large spheres emerge from the wall, encasing geometric objects that light up allowing the installation to evolve into a spectacle for passers by.

The installation is a tactile layered environment that customers could engage with. The interactivity of the project resulted in an explosion of excitement on social media for the opening of the centre.