Myer AW15 Collection Launch
From our brief ‘The Shift’ we created a super sleek environment based around the shifting of states, the movement of architectural blades created as they changed throughout the show.
Myer Mural Hall was transformed into the modern setting, models walked past the blades moving to reveal black and white states, the perfect environment for the newest winter trends from Myer.
Thank you to our co-collaborators: Myer in-house Marketing & Events Team Production: Mr & Mrs Fish Set Construction: Staging Rentals Music & Choreography: Michael Boyd