PINMyer | SS15 Runway

Myer | SS15 Runway

  • 5kBird of Paradise
  • 100Metre runway
  • 1Sensory escapade
The design elements, fresh colour palettes and spring icons were entwined into the scene creating an immersive sensory experience.
The design elements, fresh colour palettes and spring icons were entwined into the scene creating an immersive sensory experience.

Carriageworks in Sydney was transformed into a full sensory experience for guests as they attended the Myer Spring Summer 2015 Collection Launch, a scene of captured nature melting into spring. The 100 metre runway meandered around the venues grand industrial columns.

Above, three sculptural floral installations made up of 5,000 Bird of Paradise were suspended amid a scented mist, the scent of nature abounds signalling the arrival of spring. Exquisite lighting created more drama than could be handled in the sublime spring scene.

Collaborators:
Commissioned by Myer In House Team
Production & Event Management
by Mr & Mrs Fish
Botanical Sculptures by Doctor Cooper
Choreography & Runway Soundtrack
by Michael Boyd
Styling by Thelma McQuillan
Catering by Cook & Waiter
Photography by Lucas Dawson