PINMyer | AW16 Contemporary Brand Launch

Myer | AW16 Contemporary Brand Launch

  • 4Pink Scaffolds
  • 12Cool Labels
  • 50Giant Hand Sewn Napkins
Fifty of Melbourne’s coolest designers and social influencers immersed themselves in an afternoon of friends, food and fashion at St Kilda's iconic George Ballroom.
Fifty of Melbourne’s coolest designers and social influencers immersed themselves in an afternoon of friends, food and fashion at St Kilda's iconic George Ballroom.

From our first site visit we fell in love with the scale and grandeur of the room, a true modern romantic. Our blush coloured scaffolds held dramatic fashion tableaux and an installation of the hottest pieces of the season.

Our tablescape was layered with scalloped plates, gold cutlery and overdyed napery handsewn in trims of velvets, broderie anglaise and feathers.

Still life autumn florals in blush, nudes and grey sat in clay vessels by Cecilia Fox, finishing our dream-like scene – perfectly ready for Instagram hungry cameras.

Collaborators:
Commissioned by Myer In House Team
Floral by Cecilia Fox
Photography by Adam Nalapraya and Lucas Dawson