Amanda founded Gloss Creative in 2001 after working as the National VM Manager for Country Road and Sportsgirl respectively. Through her extensive experience and incredible portfolio, Amanda has mastered the art of creative renewal. With a talent for brand expression, she understands the style and tone of every project to deliver enduring visual impact.

She believes in having fun, in getting hands-on and in designing as if you don’t have to pay for it or install it. For her, any grand idea can be brought to life, you just have to start with a vision.