PINWestpac x Mecca Land | Beauty Bank

Westpac x Mecca Land | Beauty Bank

  • 1Amazing Kween
  • 1Giant Beauty Vault
  • 6kRed Donuts
  • 2Red Sparkling Hands
Westpac x Mecca Land 'Beauty Bank' installation, a visual feast for beauty junkies.
Westpac x Mecca Land 'Beauty Bank' installation, a visual feast for beauty junkies.

You would have to had been on another planet not to have known that Mecca Land happened.

We were thrilled to be included in Willett Marketing’s collaboration with Westpac x Mecca Land.

Our job was to create an unforgettable experience and content for an audience that demands next level interactive and photographic immersion.

Our installation was packed with so many layers of uplifting experiences from meeting ‘Karen From Finance’ (who made sure we knew that it was better to save then spend) to the ‘Get Your Dough’ ATMS (guests took a quick quiz and were gifted wearables with a iced red donuts by a pair of sparkling red hands).

Beauty junkies entered the vault and discovered an overflow of sparkling and reflective beauty objects.

Georgia Perry’s gorgeous beauty iconography adorned walls, floors and mirrors creating the most instagramable scenography so far this year.

Collaborators:
Commissioned by Westpac In-House Team
Event Management & Principal by Willett Marketing
PR by Viska PR
Illustrations by Georgia Perry
Set Build by Stage One
Lighting by Trion Electrics