PINEmporium | The Living Forest

Emporium | The Living Forest

  • 36Golden trumpets
  • 8Real pine trees
  • 1Sensory experience
A dense forest of live Christmas trees greeted customers at the Lonsdale St entrance. This living forest in the heart of the CBD became a place to be immersed and lose oneself in.
A dense forest of live Christmas trees greeted customers at the Lonsdale St entrance. This living forest in the heart of the CBD became a place to be immersed and lose oneself in.

Fresh undecorated pine trees are captured by tall gold trumpets, the scent of pine is overbearing, 1.5 million people stop to touch and smell the pine trees in disbelief that they are ‘real’. Our visual drama was created by 8 super tall fresh pine trees, gold metal trumpet stands that encase and hold the trees on a sloping floor. The base structures create water storage for the trees as well as seating benches for people to sit and touch the trees, experience the forests natural scent and listen to an uplifting sound scape of forest birds chirping.

The idea of non decorated trees gave our forest a modern edge and focused on their inherent natural beauty. The decorative elements of the project are super scaled and graphic like unlike the delicate baubles of a traditional tree decoration. The decorated based infrastructure that holds each 250 kg trees safely is the key creative and structural efficiency of the forest and is designed to be reused in coming years, the used trees were returned to the earth at the farm were they were grown closing our sustainable cycle.

Collaborators:
Construction by Staging Rentals
Signage by Wojo Signs
Photography by Marcel Aucar