10,000 printed scales in marble, gold, silver and grey brought huge geometric shapes to life along the 100m installation. Glowing spheres emerged from the wall encasing objects and text that called attention to the arrival of premium brands and stores never-before-seen in Australia.
Emporium | Upscaled
- 10kGold & silver scales
- 100Metre installation
- 1Commended project
Reimagining the concept of traditional hoarding, a 3D visual spectacle was designed to celebrate the arrival of Emporium Melbourne on Little Bourke Street.
Reimagining the concept of traditional hoarding, a 3D visual spectacle was designed to celebrate the arrival of Emporium Melbourne on Little Bourke Street.
The tactile nature of the installation invited passers-by to interact and engage with the design and social media was awash with images of the installation in the lead up to the opening of Emporium Melbourne. This unique installation not only offered a solution to the need for a temporary facade but created an opportunity to let audiences know what the Emporium brand was all through an unforgettable experience.
Collaborators:
Commissioned by Emporium In House Team
Signage by Active Display Group
Photography by Marcel Aucar
